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ASUS ProArt P16: A Powerful AI Workhorse With a Steep Price Tag

The new ASUS laptop features a custom NVIDIA chip and massive memory, but its high cost and niche focus may limit its appeal to average consumers.

By Emmanuel Faure ·

Illustration for: ASUS ProArt P16: A Powerful AI Workhorse With a Steep Price Tag
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The race to redefine the personal computer has produced a machine that is technically impressive but commercially awkward. ASUS has unveiled the ProArt P16, a premium laptop that serves as the first device to run NVIDIA's RTX Spark chip. While the hardware is formidable, the device appears designed for a specific group of power users rather than the general market.

The core of this system is the RTX Spark, a system-on-a-chip that integrates a 20-core Arm CPU, a Blackwell GPU, and up to 128GB of unified memory. This architecture mirrors the approach taken by Apple with its M-series processors. NVIDIA and Microsoft have marketed this platform as a complete reinvention of the PC, but the reality is more nuanced. The chip is best understood as a new branch of computing that will sit alongside traditional x86 hardware and Qualcomm's Snapdragon X chips, rather than replacing them entirely.

Performance in AI and graphics tasks is where the P16 shines. In benchmark tests, it significantly outperformed a MacBook Pro equipped with an M5 Max chip in GPU tasks, scoring 4,700 points higher in Geekbench 6. It also led in Procyon's AI Computer Vision 2 test. Practical testing confirmed these strengths, as the laptop ran large local AI models, including a 27B parameter model requiring 42GB of RAM, with plenty of memory to spare. The unified memory allows for efficient data transfer, making it an attractive option for researchers and enthusiasts working with large datasets.

However, the price point is the primary obstacle for most buyers. The laptop starts at $2,800, but costs escalate quickly as memory increases. The review unit, configured with 128GB of RAM, carries a price tag of $7,000. For gamers, this is a difficult sell. While the P16 can handle titles like Cyberpunk 2077 and Control: Resonant at high settings, the reviewer noted that a dedicated gaming laptop, such as the ASUS Zephyrus G16 with an RTX 5070, offers better performance and full compatibility for a lower price of $2,124.

Build quality remains a strong suit for the ProArt line. The aluminum chassis is sturdy, and the device weighs 3.9 pounds, making it lighter than the 16-inch MacBook Pro. The 16-inch OLED display is exceptionally bright, reaching 1,600 nits. The keyboard and haptic touchpad are generously sized, and the port selection includes three USB-C connections, USB Type A, HDMI, a headphone jack, and an SD card reader, though it lacks an Ethernet port.

Compatibility issues remain a concern for the Arm-based platform. Most games rely on Microsoft's Prism emulator, which can reduce performance and cause stability issues. While native Arm64 builds exist for titles like Fortnite and DOTA 2, some multiplayer games may still fail due to anti-cheat software. NVIDIA is working with anti-cheat developers, but the transition is not seamless. Adobe has supported the platform with its major software, but support from other multimedia applications is less certain.

Battery life was a disappointment. The P16 achieved ten hours and 51 minutes in the PCMark 10 Applications test, falling well short of the 15-plus hours seen in many competing premium laptops. Performance did not drop when the laptop was unplugged, which is a positive, but the battery capacity is not sufficient to keep pace with the energy demands of the new chip. The black finish also tends to attract fingerprints, a minor cosmetic drawback.

The outlook for the RTX Spark is one of niche adoption. The reviewer suggested that AI professionals are the clear target buyers who can justify the premium cost. For general users and gamers, it may be wise to wait at least a year before considering this platform. While NVIDIA's entry into the SoC market could push competitors like AMD, Intel, and Qualcomm to improve, the high demand for memory is likely to keep prices elevated in the near term.

In summary, the ASUS ProArt P16 is a well-built machine with strong AI capabilities. It represents a bold step for NVIDIA in the consumer laptop space, but it is not a replacement for traditional gaming or productivity laptops. The device is best suited for creators and researchers who need local AI power and are willing to pay a significant premium for it.

Source: Engadget

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